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Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management) By C. Michael Hall
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- Sales Rank: #3418219 in Books
- Brand: Hall, C. Michael
- Published on: 2014-02-13
- Original language: English
- Number of items: 1
- Dimensions: 9.60" h x .90" w x 6.80" l, .0 pounds
- Binding: Paperback
- 312 pages
Review
"This text provides a valuable and timely contribution to the literature on the increasingly important concept of social marketing and its application to tourism. Well researched and insightfully written combining theory with relevant examples of current practice, this book should be essential reading for anyone interested in the field of sustainable tourism marketing." - Dr Marion Bennett, Associate Lecturer, Faculty of Business, Economics & Law, University of Surrey
About the Author
C. Michael Hall is a Professor of Marketing at the University of Canterbury, New Zealand. He has longstanding teaching, publication and research interests in tourism, regional development and social/green marketing with particular emphasis on issues of place branding and marketing as well as conservation and environmental change, event management and marketing, and the use of tourism as an economic development and conservation mechanism. He is the author and editor of over 40 books as well as over 250 journal articles and book chapters and has been active in a number of international research and business associations.
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