Download Ebook The Psychology of Consumer Behavior By Brian Mullen, Craig Johnson

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The Psychology of Consumer Behavior By Brian Mullen, Craig Johnson

Download Ebook The Psychology of Consumer Behavior By Brian Mullen, Craig Johnson

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Sales Rank: #4990543 in Books
Brand: Brand: Psychology Press
Published on: 1990-05-01
Original language: English
Number of items: 1
Dimensions: .77" h x 7.08" w x 10.32" l, 1.27 pounds
Binding: Hardcover
230 pages

Features

Used Book in Good Condition

Review

...a good foundation for further exploration of the psychology of consumer behavior.
—Contemporary Psychology

...the book is richly illustrated with examples....[and its] value...lies in providing an elementary introduction to the area.
—European Work and Organizational Psychologist

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