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Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.
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Product details
Series: New, Engaging Titles from 4LTR Press
Paperback: 240 pages
Publisher: Cengage Learning; 2 edition (February 12, 2013)
Language: English
ISBN-10: 9781133958413
ISBN-13: 978-1133958413
ASIN: 1133958419
Product Dimensions:
8.8 x 0.5 x 11 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
15 customer reviews
Amazon Best Sellers Rank:
#29,992 in Books (See Top 100 in Books)
It's good for when you're not familiar with marketing research but I'd admit it does feel a bit redundant at places but again this would be a fantastic book for someone wanting to get into the field.
Offers a great deal of useful information and guidance for developing market survey materials. We are using this for my market research course and I appreciate the insights it offers into developing meaningful surveys.
as advertised
Helpful for business research class
Advertisement same as when received. Quick and easy shipping, Good book, recommend.
Excellent!!!I blink at this book was at my door.FAST!! FAST! Thank you
Gets the job done. I just hate school and don’t want to use it
Dr. Tracy Suter is a genius.
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